We run your ads, build your funnel, and automate your follow-up. The moment a lead comes in, from an ad or a smile simulation, it gets qualified and booked automatically, before it ever goes cold.
Built for cosmetic practices doing $500K+ a year. Not a fit for general dentistry.
Three stages. Ad spend to booked case.
Most agencies run identical campaigns for a $200 cleaning and a $12,000 veneer case. We build yours around the procedure: Meta for Invisalign volume, Google for the implant and veneer searches that are already looking to book.
A stock before and after photo is someone else's teeth. Ours shows the patient their own face with the result, before they've committed to anything. That's what moves case acceptance, not the ad.
The average dental practice takes 47 hours to reply to a web lead. By then, more than half have already booked with someone else. Ours replies before they've closed the tab.
The $2,997 installation fee builds your entire system: ads, the smile simulator, and booking. After that, there's no monthly retainer. You pay us per booked case, and only once it actually shows up.
Ad spend is separate, paid straight to Meta and Google, about $4,500 a month combined. A no-show gets disputed and never billed. A case that shows up gets billed, every time. And if we don't book a single paying case in your first 90 days, the $2,997 comes back.
Gianmarco's background is in communication sciences, and he has spent his career running social and digital campaigns for B2B brands, the kind of work where you learn fast that a lead means nothing without a system to turn it into a customer.
He started FillChair after seeing that same gap in cosmetic dentistry: agencies handing practices a pile of leads and walking away, nothing connecting the ad to the booked case. The Cosmetic Acquisition Code is what he built to close it, paid ads, an AI smile simulator, and AI booking, working as one system instead of three vendors pointing fingers at each other.
He runs every account personally. No junior team, no handoffs.
Drag the sliders to match your practice. This is a directional estimate based on industry benchmarks.
Your actual numbers depend on your market, case mix, and close rate. Book a call and we'll build your real projection.
Not another agency handing you a spreadsheet of names. You get booked cases, tracked start to finish.
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