They handed you a list of names
The agency's job ended at the lead. You got a spreadsheet, and your front desk got the job of chasing it.
For dental practices doing $500K+ a year
We get you 5+ high-value cosmetic cases in 30 days, or we give you your ad spend back.
Your own before and afters, an AI smile simulator, and instant text follow-up turn ad clicks into booked cases.
You've tried ads before. It never quite worked.
Ads still book high-value cases. Here's where yours broke down.
The ads chased cleanings, not cases
Cheap new-patient offers fill the schedule with checkups. They don't bring in the $12,000 veneer case.
Nobody replied fast enough
She filled out the form at 9 p.m. Your front desk called back two days later. By then, she'd booked somewhere else.
Nobody kept following up
One call, one voicemail, then silence. The lead goes cold in your CRM, and the ad spend goes with it.
For ads to book cases, you need a system.
That system is the Cosmetic Acquisition Code. Three stages, seven steps, one goal: a booked case that shows up.
Ads built on your own before and afters
We build your ads around your real cases. A stock smile is someone else's teeth. Yours proves you do the work, and it's what gets a stranger to trust you enough to click.
Campaigns built for your area
We target the neighborhoods around your practice and shape the offer to your market. Meta for Invisalign volume, Google for the implant and veneer searches already looking to book.
$8-15cost per lead for Invisalign on Meta, vs $40-50 for general dental
Their new smile, at peak excitement
The moment a lead clicks, they upload a photo and see their own new smile. That's the peak of their excitement, and it's exactly when we ask them to book.
3xmore likely to book after a smile simulation
A personal text in under 60 seconds
We follow up by text, because that's where patients answer. 89% of consumers prefer texting a business over any other channel, and text response rates run 295% higher than phone calls.
<60sfrom form to first text
Booked as fast as possible
Every conversation pushes toward one thing: a date and time. The appointment lands straight on your calendar, while the lead is still excited.
Follow-up that doesn't quit
Not everyone books on day one. The ones who don't keep hearing from us, on a set schedule, until they book or tell us no. No lead gets left in a spreadsheet.
Reminders so they show up
Before every appointment, the patient gets reminders so the chair isn't empty. That matters to us too: you only pay for the cases that show up.
Texting figures: Avochato, business texting statistics (2022).
The math behind a booked case.
3x
more likely to book a high-value case
For leads who see their own smile simulation first.
$8-15
cost per lead for Invisalign on Meta
General dental ads run $40-50 per lead.
<60s
lead response time
Every lead gets a reply before they've closed the tab.
30-day
results guarantee
Zero paying appointments in 30 days and you get your ad spend back.
Founding client offer, limited spots
If we don't get you cases, we don't get paid.
Founding clients pay no setup fee. We build the whole system for you: ads, the smile simulator, and booking. There's no monthly retainer. You pay us per booked case, and only once it actually shows up.
$200-250
Veneers and smile makeovers
per booked case that shows up
$100-150
Invisalign, implants, crowns and dentures
per booked case that shows up
$450-550
All-on-4 and full mouth cases
per booked case that shows up
Ad spend is separate, paid straight to Meta and Google, about $4,500 a month combined. A no-show gets disputed and never billed. A case that shows up gets billed, every time. And if we don't book a single paying appointment in your first 30 days, you get your ad spend back.
What could your ad spend book you in your first 90 days?
Drag the sliders to match your practice. This is a directional estimate based on industry benchmarks.
Total ad budget$4,500/mo
Works best with both. Recommended start: Meta $50/day, Google $100/day. Paid straight to Meta and Google, per-case billing not included.
Estimated bookable cases (first 90 days)
12-18
Estimated revenue projection
$78K-$117K
Directional estimate, not a guarantee
Meta budget$1,500/mo
Google budget$3,000/mo
Total ad budget$4,500/mo
Avg. case value$6,500
I'd like to explore my options
Your actual numbers depend on your market, case mix, and close rate. On the call, we'll build your real projection.
Get 5+ high-value cosmetic cases per month
Not another agency handing you a spreadsheet of names. You get booked cases, tracked start to finish.
I'd like to explore my options